The Sweet Smell of Synergy

On the cable show American Chopper, Paul Teutul and his son, Paul Jr. build custom-made motorcycles. The show has spawned its own line of fragrances:

Full Throttle, based on fragrances favored by Paul Jr., smells like a mix of essences of anise, mint, black licorice, white pepper and hints of suede and cashmere.

The line, which went into 1,200 stores nationwide in time for the holiday shopping season, is expected to have sales of more than $4 million by the end of January.

Which got me thinking. There are many shows out there "ripe" for perfume tie-in marketing.

Seinfeld: Smells like nothing.

Gilligan's Island: Smells like salt, sand, bananas, and big fat skippers.

Survivor: Smells like salt, sand, sweat, bloody back-stabbing, and a million bucks.

Desperate Housewives: Smells like lemon Pledge, Dawn dishwashing detergent, Downy fabric softener, and red-hot mammas.

Sopranos: Smells like cigars, marinara sauce, and duffel bags filled with body parts.

Sex and the City: Smells like very expensive shoe leather, with a touch of coffee, chocolate, and essence of streets of New York.

Happy Days: Smells like Chocolate malt, leather jacket, greasy hair stuff, and pimple cream.

Brady Bunch: Smells like home perms, dog hair, wood-grain panaling, and a whiff of six kids sharing two bedrooms.